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EMEC EXPO est un événement dédié à la transformation digitale, consacré à l’e-marketing, l’e-commerce, l’hébergement & cloud, l’internet mobile, les réseaux sociaux, internet des objets et technologie.

La 4ème édition du Salon EMEC EXPO se tiendra conjointement avec le Salon BIG DATA & AI les 10 et 11 Mai 2024 à l’Hôtel Hyatt Regency Casablanca

Elevate Conversions: Personalize Your E-commerce with Customer Data

E-commerce has experienced a meteoric growth in recent years. In 2023, global e-commerce sales reached $5.2 trillion, and they are expected to reach $7.4 trillion by 2025. However, the competition is fierce in the world of e-commerce. To stand out, companies must offer a unique and personalized shopping experience to their customers.

Personalization in e-commerce

Personalization consists of using customer data to create a unique shopping experience tailored to each customer. This can be done in different ways, for example:

Advantages of customization

Personalization has many advantages for e-commerce companies, including:

How to exploit customer data ?

Personalization is a powerful tool that can help ecommerce businesses increase conversions, retain customers, and improve their shopping experience. By exploiting customer data, companies can create a unique shopping experience tailored to each customer.

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