About
#EMECEXPO 2026
EMECEXPO 2026
International Exhibition for E-commerce, Digital Marketing & Digital Growth
The international meeting point for digital commerce: e-commerce, digital marketing, retail & merchant payments.
- December 3–5, 2026
- Casablanca International Fair - OFEC - Morocco
#EMECEXPO 2026
Visit the Expo. Join the Conferences. Build the Future of Digital Commerce.
EMECEXPO is the annual gathering where e-commerce brands, retailers, merchants, agencies, fintechs and technology providers converge to shape the future of digital commerce across Morocco, Africa, and international markets.
Over three days, EMECEXPO delivers a dynamic mix of Expo, Conferences, Workshops and Networking, designed to help you discover solutions, learn from real use cases, and accelerate growth.
#EMECEXPO 2026
New Chapter in 2026: A More Complete Digital Ecosystem
EMECEXPO 2026 enters a new chapter as a more complete digital ecosystem, with EMECEXPO as the main show, co-located with three specialized shows held simultaneously to multiply synergies and business opportunities.
The co-located Events with EMECEXPO
African Startup Expo Private Label World Expo Entreprendre Expo |
African Startup Expo
(co-located)
• Exhibition
• Business connections
• Partnerships
Private Label World Expo
(co-located)
• Manufacturers
• Packaging
• High-margin products
Entreprendre Expo
(co-located)
• Strategy
• Organization
• Growth
Core Focus Areas
EMECEXPO connects the people who decide, buy and drive performance in digital commerce:
E-commerce & Digital Commerce
Strategies and technologies powering online and omnichannel commerce:
• E-commerce platforms (B2B & B2C), marketplaces, cross-border growth
• Logistics, fulfilment, last-mile, returns, customer service
• Personalization and loyalty through data-driven customer experience
Digital Marketing & Performance
Innovation in acquisition, engagement, and measurable ROI:
• Paid media, SEO, social media, content strategy
• Marketing automation, analytics, attribution and tracking
• Influencer & creator collaborations as part of modern content distribution
Digital Growth (Conversion, CRM & Retention)
From acquisition to conversion to retention:
• CRO (conversion rate optimization), A/B testing, funnel optimization
• CRM & lifecycle marketing (email/SMS, segmentation, automation)
• Retention, loyalty, personalization and growth playbooks
Retail & Omnichannel (Execution Focus)
Where online meets in-store:
• POS & unified commerce, inventory and click & collect
• In-store customer experience, loyalty programs, omnichannel operations
Merchant Payments & Fintech
Payment performance that drives conversion:
• Checkout optimization, payment conversion, wallets, BNPL
• Acquiring, fraud prevention, compliance, cross-border payment flows
• Fintech solutions supporting digital transformation for merchants and retailers
AI & Big Data (Cross-functional)
AI that improves decisions and productivity:
• Predictive analytics, BI, real-time decision-making
• Generative AI for operations and customer experience
• Data privacy, security and responsible AI adoption
#EMECEXPO 2026
What EMECEXPO Provides You With
Exceptional Networking
Meet decision-makers and innovators from e-commerce, retail, digital marketing, fintech, payments, AI/data, affiliate marketing, and the creator economy, built around real conversations and long-term relationships.
In person Meetings Experts
In a digital-first world, EMECEXPO creates the face-to-face moments that accelerate trust, partnerships, and commercial outcomes.
Exchange Knowledge
Join conferences and workshops to explore trends, learn practical frameworks, and take home strategies you can apply immediately.
Collaborations & Deals
EMECEXPO helps companies create partnerships and business opportunities between visitors and exhibitors, and also among exhibitors through ecosystem synergies.
#EMECEXPO 2026
Conference & Workshop Topics
EMECEXPO connects the people who decide, buy and drive performance in digital commerce:
E-commerce & Digital Commerce
• Cross-border e-commerce: logistics and regulatory challenges
• Building trust: secure payment gateways and digital wallets
• Using AI to enhance customer experience in e-commerce
Digital Marketing & Performance
• SEO in the AI era
• Measuring ROI in multi-channel marketing
• Social media trends: balancing paid and organic growth
Affiliate & Performance Partnerships
• Scaling affiliate campaigns with better attribution
• Tracking innovations and performance analytics
• Building sustainable long-term partner programs
Payments & Fintech
• Next-gen merchant payments and checkout conversion
• AI and machine learning in fraud detection
• Compliance and risk management for digital finance
AI & Big Data
• Generative AI impact on operations
• Hyper-personalization powered by data
• Real-time decision-making with predictive analytics
Influencer & Creator Economy
• The rise of micro and nano-influencers
• Tools and platforms empowering creators
• Structuring effective brand–creator collaborations
