SEO, AI search visibility & content
Organic search, visibility in AI search responses and editorial strategy. Examine audit methods, content quality and visibility monitoring.
EXPLORE THE OPPORTUNITIES
Specialisms to explore.
Digital advertising & acquisition
Advertising on search engines, social networks and other digital channels. Compare targeting, creative production, attribution and budget management.
Social media & influencer marketing
Social media management, creator partnerships and professional community activation. Review profile selection and campaign measurement.
Creative, video & production
Studios, agencies and AI-assisted production tools. Explore video formats, multilingual adaptation and brand approval workflows.
CRM, loyalty & automation
Segmentation, email, customer messaging and retention journeys. Connect marketing data with communications and measure their contribution.
Marketing data & performance measurement
Audience analytics, attribution and marketing dashboards. Identify data sources and indicators for investment decisions.
A PROFESSIONAL ECOSYSTEM
Your expertise. Your business connections.
Who visits?
Marketing and communications leaders, acquisition managers, agencies, marketing CRM managers and content professionals.
Build visibility, attract customers and improve campaign performance.
Plan my professional visit ↗Who exhibits?
Martech vendors, agencies, advertising platforms, SEO specialists and creative and influencer marketing providers.
Show your solution through a business use case. Explain how it is implemented, who it serves and what support you provide.
Prepare my exhibition presence ↗Prepare a concrete demonstration.
ILLUSTRATIVE SCENARIO · NOT A SCHEDULED SESSION
Connect a campaign to qualified enquiries.
A marketing team wants to distinguish clicks from business opportunities.
What to test
Follow a fictional contact from a campaign to the CRM. Review attribution, applicable consent, deduplication and the handover to sales.
What to compare
Cost per qualified enquiry, attribution quality and response time.
Use fictional or anonymised data when comparing providers. A successful demo should lead to a written scope for your own project.
Present a solution in this sector →Your questions, answered.
Does sales CRM belong in this sector?
Campaigns, segmentation and retention belong in Digital Marketing. Sales prospecting, opportunities and proposals are covered in Business Tech & Future of Work.
How can we exhibit in this sector?
Introduce your solution, its users and your goals to the sales team. They will explain formats, availability and participation terms.
Let’s move business forward.
2–4 December 2027 · Casablanca, Morocco